Over come the language barrier and get a slice of £700bn

The largest expansion in EU history brought 25 countries together and 20 different languages, creating huge opportunities for companies based in the E.U. Is your organisation taking full advantage of this vastly expanding market worth almost €1,000bn?

With 24 other countries to trade amongst there is no shortage of opportunities in Europe, therefore it is crucial that you localise your marketing messages. Over two thirds of all exports from EU countries are to other EU countries, providing us with access to a piece of the £700bn

Localise your message for European customers or lose business

To be a part of this rapidly expanding growth, it is essential to localise your message. Language is the final barrier to trade and to be able to communicate effectively localisation is the key. Customers will always be more inclined to carry out business when communicating in their own language. It portrays consideration, thought and understanding on the supplier's behalf, demonstrating a regard and value for your business.

Growth in export markets has proven to be a struggle for even the largest of companies; it is difficult to source the translators and interpreters for every language they require. To achieve accurate translations and localise your communications qualified linguist are essential, this is where you must use a professional translation company such as thebigword.

As the new EU member countries develop, communicating in their languages become increasingly significant. Over the past 18 months, thebigword has noticed a surge in demand for new European languages, mainly Polish, with a rise in Russian and German.

If you have limited resources, it is commendable and extremely beneficial to localise your website and any marketing messages in a selection of targeted EU languages.

Localise the markets where you have the greatest potential

We realise that you won't necessarily be able to localise all 20 languages for your website but start with establishing which markets have the greatest potential and where you are confident you can fulfil your customer orders.

A list of the EU countries

Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, The Netherlands, United Kingdom,

Candidate countries

Bulgaria, Croatia, Former Yugoslav Republic of Macedonia, Romania, Turkey

Who to speak to

For advice on how to localise your website or any of your marketing material contact thebigword on +44 (0)870 748 8000 or E-mail us at info@thebigword.com and start getting your share of the £700bn.